Social platforms now serve you so that you can create a customer and loyalty network, communicate with your customers and get the benefits you cannot get through any communication tool. You can think of it as being in every aspect of your customers' daily life with your business. The social model defines social media ads with the right target reaching the target audience with ads that can attract their interest and the paid advertising model when they are clicked or displayed with a measurable ad model at any time. The visuals that your potential customers can capture and the ads that enter their daily lives are very important for every business.